GMC TV early this summer will relocate from one Atlanta suburb to another
The move from East Point, Ga. to College Park is being made to accommodate GMC's expansion plans, as well as to provide an operational assist to Aspire, the new cable network that will be launched by Magic Johnson Enterprises.
GMC's new headquarters will be located adjacent to the Georgia International Convention Center and Hartsfield-Jackson International Airport. The company will occupy a total of 25,000 square feet on the first and third floors for executive offices, and a state-of-the-art production facility, including editing and graphics suites, a studio, control room, and green room. The new production and studio facilities will used by both GMC and Aspire for the creation of programming and promotional content.
"The move to a fully custom designed space that reflects the qualities, colors and contemporary feel of our brand is such a positive move for our employees and the company as a whole," said GMC president and CEO Charles Humbard in announcing the move. "This new space is driven by our rapid growth and our partnership with Magic Johnson's new network Aspire."
Aspire, set to launch in June, will be dedicated to delivering, enlightening, entertaining and positive entertainment to African-American families, including movies, documentaries, short films, music, comedy, visual and performing arts and faith and inspirational programs.
Aspire, P Diddy's music-themed Revolt and two new, Hispanic targeted networks -- El Rey, an English-language general entertainment network, and BabyFirst Americas, targeted to young children and thier parents -- will launch on Comcast systems over the next two years as part of the MSO's mandate to roll out 10 minority-targeted networks under the merger conditions that allowed it to assume control of NBCUniversal.
GMC, which counts some 51 million subscribers, will also supply affiliate and marketing support for Aspire.
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