Geraldo Moves in New York
Twentieth Television today announced that news strip Geraldo at Large, hosted by Geraldo Rivera, will move in the nation's top market--on co-owned WNYW--from 4 p.m. to 6:30 p.m. next Monday.
The Fox-owned station is looking to run the strip after its local news since it has performed better in news adjacency time periods. Currently, it airs between a court show and Inside Edition.
Additionally, the show has been cleared on Fox affiliate WSVN Miami at 12:30 a.m. starting Dec. 26, with the chance for an upgrade to 4:30 p.m. if Geraldo makes it to next fall.
The WSVN deal pushes the show’s clearances to 60% of the U.S.
Geraldo in November sweeps averaged a 2.3 rating/4 share for primary runs in the 33 metered markets where it was carried. That is down 28% from its average lead-in and down 8% from its year-ago time period average.
Geraldo launched Oct. 31 as a replacement for Fox's A Current Affair in many markets.
For those interested in the other programming moves involved: Replacing Geraldo at 4 will be will be Family Feud. The station will also replace Inside Edition at 4:30 with another Feud. Two episodes of the game show had been airing in a noon-1 p.m. block. That space will now be occupied by Inside Edition and a repeat of Geraldo.
The last domino to fall is The Simpsons, which had been double-running at 6:30 and 7. The seven o'clock run remains, but the 6:30 edition will be pulled for Geraldo.--John Eggerton contributed to this report.
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