FX's ‘American Horror Story: Cult’ Scares Up 6.9 Million Viewers

FX’s anthology series American Horror Story: Cult drew 6.9 million viewers on a Nielsen Live +3 basis for its Sept. 5 premiere, said network officials.

The Ryan Murphy-produced series – the seventh iteration of the American Horror Story anthology franchise – also drew 4.5 million adult 18-49 viewers, making it the second most-watched basic cable entertainment program of 2017 year-to-date in both the demo and on a total audience basis behind AMC’s The Walking Dead, said network officials.

Including non-linear viewing, the series averaged 6.91 million total viewers for its premiere telecast, said FX.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.