Fusion, Maker Studios Reach Cross-Platform Deal

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Millennium-targeted Fusion has teamed with online content distributor Maker Studios to create a block of short-form video to air on the network.

The Maker branded block of programing will feature short-form content from across the Maker online network beginning with a best of 2014 special, said network officials. Maker will additionally offer Fusion content via its YouTube channel.

 “Maker has an exceptional track record for identifying talent and content that resonates with millennials in the digital space. We are thrilled to bring some of that content to our television audience,” said Isaac Lee, Fusion chief executive officer in a statement. “We expect this will be just the beginning of a powerful, dynamic partnership with Maker.”

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.