BBC America has named former Fuse Networks executive Mike D. Neeves to the role of VP Program Scheduling, reporting to SVP Programming Richard De Croce.
Neeves will be responsible for overseeing all aspects of the program schedule for BBC America and BBC America On-Demand.
He joins BBC America from Fuse Networks, where he oversaw the network's scheduling and acquisitions strategy. BBCA said his work resulted in record-breaking ratings growth of 130% year on year, and delivered the highest concentration ever of Fuse's elusive key demo.
"Mike's a dynamic programming executive with a great track record for targeting television audiences and driving ratings," DeCroce said in a release. "Mike's not only a perfect fit for our team, but as BBC America's new programming strategy gets underway he's just what we need to help us get to the next stage of our development."
In 2005-06, Neeves was scheduling manager at A&E/Bio Channel where he managed the program strategies for A&E and Bio Channel and developed ratings-enhancing plans for original series launches and network events for titles such as Dog the Bounty Hunter, Gene Simmons Family Jewels, CSI Miami and The Sopranos. BBCA said his strategic scheduling resulted in a 39% increase in Prime AA% and made Bio Channel the fastest-growing ad-supported cable network of 2006.
Earlier he worked at Lifetime Networks.
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