Fuse Launches Mobile App

Fuse will launch a mobile app as part of several new digital initiatives developed to increase the network’s reach with its audience, the network announced Wednesday. 

The network has launched its new Fuse app on both iOS and Android devices, according to network officials. The app will feature exclusive access to select Fuse original series prior to their linear premiere, including the March 31sophomore season debut of Fluffly Breaks Even starring Gabriel “Fluffy” Iglesias.

“With Gabriel Iglesias’ broad appeal and tremendous social media following, Fluffy Breaks Even is the perfect title to showcase on the Fuse mobile app,” said Fuse Media CEO Michael Schwimmer in a statement.

In addition, the network will develop original products for the app including Live Alive, a series of concert specials premiering this Spring. The first concert in the series will feature Australian soul band Hiatus Kaiyote, said network officials.

The Fuse mobile app will also provide consumers the ability to set TV schedule reminders, share what they’re watching with their social networks, and watch content on the big screen via their Apple TV device.

Fuse will also launch a new podcast network that will feature three weekly half-hour podcasts launching of Fuse.Tv that will offer in-depth conversations with Fuse experts, artists and tastemakers from the hip-hop, pop and K-pop worlds, said network officials.

“The expansion of Fuse Media’s digital strategy underscores our commitment to reach Latino and multicultural millennials in new, innovative ways,” Schwimmer said.

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.