Action-sports network Fuel bolstered its programming roster after reaching a deal with lifestyle-apparel manufacturer VF Corp.’s Vans Inc.
The Fox Cable Networks Group-owned service gained the rights to the Vans Triple Crown Series library, as well as second-window telecast rights for Off the Wall, which will initially air on sister network FSN.
“Vans’ renewed partnership with FSN, now paired with Fuel’s innovative network, gives us a powerful platform on which to share our all-new, progressive action-sports programming," Vans senior director of marketing Doug Palladini said in a prepared statement.
Fuel senior vice president and assistant general manager C.J. Olivares added, “By partnering with Vans, we are bringing Fuel audiences a prestigious collection of existing and new events in all areas of action sports.”
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.