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FSNY To Morph Into MSG Plus

Cablevision’s Fox Sports New York regional sports network is getting a facelift.

Madison Square Garden Network’s sister service will be renamed MSG Plus on March 10 and will celebrate its re-brand with a live simulcast of Tennis Channel’s coverage of the Roger Federer-Pete Sampras exhibition tennis match from Madison Square Garden. 

As part of its coverage of the match, MSG Plus will be producing Buick-sponsored pre and post-match shows, as well as a live stream of the match along with live analysis on its Web site.

MSG officials say that the fusion of the network and the Web will be a staple of the newly branded service. For example, the network will allow viewers to e-mail questions and comments during the network’s New York Islanders and New Jersey Devils National Hockey League telecasts that announcers will read within the game. The new-look service will also feature a bottom screen 24-hour news ticker.

While the network will have a new on-screen look, its content will continue to consist of live hockey games, local sports news and features, and FSN national programming including Best Damn Sports Show, according to MSG officials. 

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.