FremantleMedia Producing Scripted Soap

FremantleMedia North America is getting into the scripted series business in the U.S., and Lifetime is tapping into telenovelas.

Lifetime has odered 20 episodes of "steamy " soap Bianca from FremantleMedia, which has made its name in the U.S. with reality blockbuster American Idol and veteran game shows Price Is Right and Family Feud.

FremantleMedia has a long history of producing serial dramas for the international market, but this is its first for the U.S.

Based on a German TV series, Bianca "explores forbidden love between a woman searching for a new life after being unfairly imprisoned and a wealthy man trapped into an impending loveless marriage." It is targeted for a fall launch.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.