Anti-media consolidation group Free Press sent out e-mails asking for support and a contribution to its StopBigMedia.com effort, tied to the playing of a new online game, "Whack-a-Murdoch," a variation on the popular whack-a-mole arcade game that has been adopted by the Web in a host of variants.
In the game, players use a hammer to "whack" the News Corp. chairman as his head pops up out of holes in a map of the United States. With each hit, the hole turns into a Fox-owned TV station in that state.
The game closes with the map plastered with other News Corp. properties including The Wall Street Journal, DirecTV, Fox News Channel, MySpace and Harper-Collins.
"This is more than just a game," the group advises, asking players to "join others in the fight to ‘whack’ consolidation.”
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.