Anti-media consolidation group Free Press sent out e-mails asking for support and a contribution to its StopBigMedia.com effort, tied to the playing of a new online game, "Whack-a-Murdoch," a variation on the popular whack-a-mole arcade game that has been adopted by the Web in a host of variants.
In the game, players use a hammer to "whack" the News Corp. chairman as his head pops up out of holes in a map of the United States. With each hit, the hole turns into a Fox-owned TV station in that state.
The game closes with the map plastered with other News Corp. properties including The Wall Street Journal, DirecTV, Fox News Channel, MySpace and Harper-Collins.
"This is more than just a game," the group advises, asking players to "join others in the fight to ‘whack’ consolidation.”
The television industry's top news stories, analysis and blogs of the day.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.