Fox's head of marketing, Roberta Mell, is leaving the network, opting out of the third year of her contract.
Mell joined Fox in June 2002 after 12 years at HBO. While at Fox, Mell and her department won an international marketing award for the overhaul of the network's look and feel. She also launched Fox's new summer season, and used new marketing techniques to increase awareness about Fox's shows.
Fox had no comment on Mell's departure. No replacement has been named.
Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.
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