Fox Promotes Sales Reps

By Paige Albiniak
( Broadcasting & Cable )
published

Toby Byrne, Nancy Croston and Keith Schreiber were all promoted to vice presidents of sales for Fox Broadcasting Co., while Michael Bish was named VP of Midwest sales, said Neil Mulcahy, Fox’s senior VP of sales.

Byrne has been at Fox since 1996, when he joined as an account-service representative, becoming an account executive in 1997. He will sell ad time in all Fox specials, including the Teen Choice Awards
, the Billboard Music Awards
and the NAACP Awards
.

Croston started at Fox in 1994 as an account-service rep, moving to account executive in 1996. She will be responsible for Fox’s integrated-marketing accounts, such as corporate sponsorships for American Idol: Search for a Superstar
and Joe Millionaire
.

Schreiber joined Fox in 1996 as a senior account executive, and for the past three years, he has been VP of Fox interactive sales. He now will oversee Fox’s late-night sales.

All three promotions came as a result of restructuring in Fox’s New York sales office.

Bish has been at Fox since 1994 as an account executive, and he will now focus on developing long-term client relationships for Fox. He will be based in Chicago.

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.