Fox News Continues Strong Spring Cable Ratings Run
Fox News was the most watched cable network in primetime and total day last week as it continues to build on its first quarter ratings performance.
Fox News averaged 2.4 million viewers in primetime during the week of April 8-April 14 to top all viewers, according to Nielsen. MSNBC was second with 1.6 million, followed by HGTV and USA Network with 1.1 million viewers each. TBS and Hallmark Channel rounded out the top five with 1 million viewers each, according to Nielsen.
On a total day basis, Fox News was tops for the 14th straight week, averaging 1.3 million viewers. MSNBC (899,000), Nickelodeon (682,000), Investigation Discovery (680,000) and HGTV (675,000) followed closely behind, according to Nielsen.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.