Fox News was the most watched network during the month of July in both primetime and total day, easily outdistancing its cable network competitors, according to Nielsen.
Fox News averaged 2.1 million viewers in primetime during the period of June 28 to July 25, although the network’s audience was down 34% compared to the same period last year, according to Nielsen. MSNBC finished a distant second with 1.3 million viewers, followed by HGTV and TNT, which tied for third with 1 million viewers.
ESPN finished in fifth place with 1 million viewers, followed by Hallmark Channel (876,000 viewers), CNN (856,000), History (834,000), TLC (788,000) and USA Network (786,000), according to Nielsen.
On the total day front, Fox News averaged 1.1 million viewers -- the only cable network to surpass the 1 million viewer mark for the month. MSNBC (772,000), HGTV (629,000), CNN (596,000) and CNN (537,000) rounded out the top five most watched cable networks on a 24-hour basis, said Nielsen.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.