Streaming sports platform FITE TV will offer live UFC pay-per-view events as part of a distribution partnership deal reached between the two companies.
The deal calls for FITE TV to distribute future UFC PPV events beginning with the Sept. 9 UFC 215: Johnson vs. Borg event through its FITE app and through its website FITE.TV, said company officials. The event, which will also be streamed via the MMA organization's UFC Fight Pass OTT service, retails at at a suggested PPV price of $59.99.
FITE will also stream UFC Fight Week events such as press conferences and weigh-ins.
“When we first launched FITE TV, our goal was to bring combat sports fans the very best events,” FITE Chief Executive Officer Kosta Jordanov said in a statement. “The signing of this distribution deal with UFC has validated that goal and we look forward to building an amazing relationship with the sports industry leader.”
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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