Finch Promoted at WBRC

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James Finch is the new VP and News Director at Fox O&O WBRC Birmingham. An 11-year veteran of the station, he now oversees all editorial, business and administrative functions for WBRC, reporting to GM Dennis Leonard.

A Birmingham native, Finch was most recently Assistant News Director. Prior to his time at the station, he was a combat correspondent for the Marine Corps.

"I am thrilled to have him take on this new role," said Leonard. "His passion and deep understanding of our diverse community will inspire our news team to continued building on our successful news legacy,


WBRC is the news leader in Birmingham. News Corp. put the station up for sale recently  to focus on its duopoly markets.

Michael Malone
Michael Malone

Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.