‘Fairly OddParents’ Conjures 8.8 Million Viewers

Nickelodeon's animated TheFairly OddParents President’s Day special mesmerized kids and their parents, generating 8.8 million viewers.

The Feb. 18 Fairly OddBaby one-hour special, in which lead “fairy” characters Wanda and Cosmo welcomed a new member to the family, finished as the top entertainment program for the year om either broadcast or cable among kids 2 to 11 (5.3 million), 6 to 11 (4.2 million), and tweens 9 to 14 (3.2 million), according to Nick.

Online, Nickelodeon officials said a new area promoting the show on nick.com’s The Fairly OddParents show page received more than 1 million visits since going live on Feb. 7.

In addition, a Fairly OddBaby online casual game, which launched on Nick.com on Feb. 14, generated 904,000 game plays within its first four days on the site.

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.