Extreme VOD

Look out, FFOD is on the way. That's fly fishing on demand. That, along with wakeboarding and skateboarding and a bunch more, is coming to some digital-cable lineups.

Gotuit Media, which works with cable MSO's to add interactive functions to digital cable VOD program offerings, has struck a deal with the Resort Sports Network to launch a package of extreme and outdoor interactive digital programs, including Extreme Scene, Reel Thrills, and RSN Resort Update.

Gotuit, which is partially funded by Motorola and counts Scripps Networks among its content partners, allows viewers to go to (hence the name) the parts of a show they are most interested in, browsing via Gotuit's on-screen menu.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.