Twentieth Television's Ex-treme Dating, hosted by Jillian Barberie, is
expanding its station universe to 19 Fox owned-and-operated stations, launching
those in Dallas; Tampa, Fla.; Cleveland; Salt Lake City; and Greensboro, N.C.,
said Bob Cook, president and chief operating officer of Twentieth, Thursday.
Twentieth is selling the show for a June 2003 national launch.
Ex-treme Dating premiered July 29 in eight markets, including
Fox-owned UPN affiliates in New York; Los Angeles; Washington, D.C.; Houston;
Minneapolis; Phoenix; Orlando, Fla.; and Baltimore.
On Sept. 23, Twentieth added four more markets with Fox-owned stations in
Chicago, Milwaukee, Detroit and St. Louis.
Ex-treme Dating adds a twist to the relationship genre, setting up a
couple and then sending two exs along on the date who try to break things up
and win a prize.
The show is produced by Small Cages Productions and Wheeler/Sussman
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Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.