Paramount's Entertainment Tonight Weekend lengthened its run as the No. 1 syndicated weekly hour. It has been the top weekly hour now for 10 consecutive sweeps periods.
According to February-sweeps results, ET Weekend's 4.0 national Nielsen rating in households was 60% ahead of its nearest competitor and up 5% over last February. And a 2.0 in adults 18-49 makes it No. 1 in the key demographic, a 25% improvement from last year.
Tied for second place were Twentieth Television's off-net The Practice
and The X-Files, each with a 2.5 in households and a 1.4 in adults 18-49. The Practice
was up 4% from last year in households and flat in the demo. X-Files
was down 11% and 26%, respectively.
No. 3 MGM's Stargate SG-1
was close behind, its 2.4 in households off 14%. Tribune's Mutant X
and Twentieth's World's Wildest Police Videos
tied for fourth place, at 2.3 in households, and each was down 8%. In adults 18-49, Police Videos
was second, its 1.5 down 6%; Mutant X
tied with The Practice, X-Files
and Tribune's Andromeda
at 1.4, down 18%.
tied with Warner Bros.'ER
for fifth place in households with a 2.2. That brought Andromeda
, last year's No. 2 finisher, down 27% in households and 33% in adults 18-49. ER
was down 4% in households and, at 1.3, off 7% in the demo.
Tied for sixth place were Tribune's Adventure, Inc.
and Twentieth's Buffy the Vampire Slayer, rounding out the top 10 weekly shows. Each show had a 2.1 in households, with Buffy
off 19% from a year ago. Buffy
jumped to second place in adults 18-49 with a 1.4, an 18% decline from last year. Its numbers illustrate how young that show's audience still skews, even after being in syndication for a few years. Rookie Adventure Inc.
scored a 1.2 in adults 18-49.
Among the other rookie weekly hours, NBC Enterprises'She Spies
wound up in 11th place with a 1.9 rating in households and a 1.1 in the demo. NBC's Providence
was No. 15 with a 1.6 and a 0.8, respectively. And Western International's Starhunter
landed in at No. 27 place (out of 27) with a 0.6 in households and a 0.4 in the key adult demo.
Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.
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