ESPN’s 2015 Heisman Trophy Presentation took home the trophy for most social television show on Saturday, according to Nielsen.
The special, in which Alabama’s Derrick Henry won the coveted college football player of the year statuette, generated 235,000 tweets reaching a unique audience of 4.8 million Twitter users to top all shows, according to the Nielsen Daily Twitter TV ratings report.
NBC’s Saturday Night Live was second with 40,000 tweet reaching 1.2 million Twitter users, followed by ESPN’s 30 For 30 special, Starz’s Ash vs. Evil Dead and Fox News’ The Great Gutfeld Show.
The Ulitmate Fighting Championship’s UFC 194: Aldo vs. McGregor was the most tweeted live sports event, generating 603,000 tweets reaching nearly 5.4 million unique Twitter users, according to Nielsen.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.