ESPN2 will air a series of 30-second spots on 15-year-old Major League Soccer star Freddy Adu along with the league’s official soft drink and sponsor, Pepsi-Cola North America’s Sierra Mist.
“The Sierra Mist Rookie Album” will air on ESPN2 Saturdays throughout the MLS season, and will also appear on the soft drink’s Web site (www.sierramist.com).
The first vignette, debuting during the D.C. United-Dallas Burn match Saturday at 4 p.m. (EST), highlights Adu's journey from the 2004 MLS Super Draft; his preparation, introduction and performance in his first game; and his first road trip and first goal versus the New York/New Jersey MetroStars; and ends with a unique "Freddy Adu Sierra Mist Moment."
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