NBC Sports Group will begin its coverage of the 145th Open at Royal Troon in 2016 as part of a deal reached between NBC, ESPN and Open rights holder R&A.
NBC, which earlier this summer reached a 10-year deal with R&A for British Open rights that were set to begin in 2017, said Monday it has also required the rights to the 2016 event from prior rights holder ESPN.
Terms of the deal were not disclosed.
The deal, which also includes coverage of The Senior Open Championship and RICOH Women's British Open, provides NBC Sports with an unprecedented 12-week stretch of premiere golf events in 2016, including coverage of the sport during the 2016 Summer Olympics games, said officials.
“First and foremost, we want to congratulate ESPN for their company’s successful stewardship of The Open for the last several decades, and we thank them for allowing us to start our partnership with The R&A one year early,” said Mark Lazarus, Chairman of NBC Sports Group. “2016 promises to be exciting for all of golf, as The Open kicks off a historic stretch, including the Rio Olympics, the PGA Tour, FedExCup Playoffs and Ryder Cup on Golf Channel and NBC.”
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.