ESPN Makes Bigger Production Of Martinez

By John Eggerton
published

Rodolfo Martinez, senior director of production, ESPN International and ESPN Deportes, has been named vice president of production for both.

He will oversee production of all ESPN networks outside the U.S., which includes Latin America, ESPN Atlantic, and the Pacific Rim. For example, he will oversee five different local versions of SportsCenter, including editions airing in Singapore, Brazil and Canada.

Martinez will report to both Norby Williamson, executive vice president production, for ESPN, and to Tim Bunnell, senior VP, programming acquisitions and marketing, for ESPN International.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.