ESPN has announced a new primetime newsmagazine, E:60. According to ESPN: “The name is a play on the “360” concept, reflecting the show’s philosophy to approach its storytelling from all angles – from the way it shoots interviews and reporter-producer meetings, chronicles reporters’ experiences, and tells compelling stories, to the multimedia platforms that will deliver E:60’s high-quality content.”
ESPN has recently made a push to promote ESPN360, the network’s broadband video site, which is expanding its live sports coverage to more than 2,000 live events over the next year. E:60 looks to be a logical extension of the ESPN360 brand.
A stable of ESPN reporters, including Jeremy Schaap, Lisa Salter and Michael Smith will both report and act as hosts, with guest reporters and commentators filling in periodically.
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To differentiate itself from other newsmagazines, such as ESPN’s own Outside the Lines, E:60 will feature extensive behind the scenes looks at how the reporters create the stories, from pitching the ideas and creating storylines to interviewing subjects.
ESPN will distribute E:60 content across many of the network’s new media platforms, including ESPN.com, ESPN360, ESPN The Magazine, mobile TV and podcasts.
E:60 will debut on ESPN October 16th at 7PM, with another four episodes scheduled for this year’s run. The newsmagazine will return next April with the first of ten additional E:60 episodes.
