ESPN will launch a new a new edition of SportsCenter on social media service Snapchat, the network announced Monday.
SportsCenter on Snapchat, which will run three to five minutes and will include a mix of the latest sports news highlights and commentary, premieres today at 5 p.m. ET. Regularly scheduled shows will debut Tuesday at 5 a.m. and 5 p.m. on weekdays, and once at 5 a.m. on weekends, ESPN said.
Today’s first show will be hosted by sports personality Katie Nolan, with other SportsCenter on Snapchat hosts including Elle Duncan, Cassidy Hubbarth, Jason Fitz and Cy Amundson.
"SportsCenter on Snapchat provides a creative new format and platform for our flagship franchise to continue to evolve," said Connor Schell, ESPN executive vice president, content in a statement. “Katie, Elle, Cassidy, Jason and Cy collectively bring a new style, energy and substance that I believe will connect with Snapchat’s audience in a real way. I’m thrilled to bring this level of talent and personality to a new and innovative daily touchpoint for ESPN."
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