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ESPN Launches 'SportsCenter' Segments on Snapchat

ESPN will launch a new a new edition of SportsCenter on social media service Snapchat, the network announced Monday.

SportsCenter on Snapchat, which will run three to five minutes and will include a mix of the latest sports news highlights and commentary, premieres today at 5 p.m. ET. Regularly scheduled shows will debut Tuesday at 5 a.m. and 5 p.m. on weekdays, and once at 5 a.m. on weekends, ESPN said.

Today’s first show will be hosted by sports personality Katie Nolan, with other SportsCenter on Snapchat hosts including Elle Duncan, Cassidy Hubbarth, Jason Fitz and Cy Amundson.

"SportsCenter on Snapchat provides a creative new format and platform for our flagship franchise to continue to evolve," said Connor Schell, ESPN executive vice president, content in a statement. “Katie, Elle, Cassidy, Jason and Cy collectively bring a new style, energy and substance that I believe will connect with Snapchat’s audience in a real way. I’m thrilled to bring this level of talent and personality to a new and innovative daily touchpoint for ESPN."

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.