ESPN has kicked it up a notch for Amy Rosenfeld.
The sports programmer has promoted the veteran to the role of coordinating produce for its global soccer coverage. In her new job, Rosenfeld, who had been serving as a full-time producer since joining ESPN in 2007, has oversight for all soccer events on the programmer's linear and digital networks, including the FIFA World Cup, FIFA Women's World Cup, FIFA Confederations Cup, UEFA European Football Championship, U.S. Soccer men's and women's national teams, domestic circuit Major League Soccer, and international leagues such as the Barclays Premier League.
Rosenfeld reports directly to Jed Drake, ESPN senior vice president and executive producer, event production, and is based at ESPN's headquarters in Bristol, Conn.
Rosenfeld's elevation is in keeping with the company's organizational structure that puts one executive in charge of all production for a particular sports or series. For instance, senior coordinating producer Craig Bengston leads the flagship SportsCenter, while Seth Markman is now senior coordinating producer for the National Football League studio shows, following Stephanie Druley's move to the fledgling University of Texas network, slated to kick off with the 2011-12 school year.
"Amy's new role and expanded responsibilities are a testament to her production experience and soccer knowledge, which will help ESPN maintain the quality presentation and increasing commitment to the sport that fans have come to expect," said Drake in announcing the promotion.
Rosenfeld will kick off her rookie year as coordinating producer for futbol with the 2011 Major League Soccer season-opener -- Seattle Sounders vs. Los Angeles Galaxy -- on March 15, at 9:30 p.m. (ET) on ESPN2, ESPN3.com, ESPN Deportes and ESPN Mobile TV. She will
After working as freelancer on numerous soccer events for ESPN and other networks since 1997, she joined the worldwide leader a decade later. Her experience includes serving as the lead producer for every English-language telecast of the FIFA World Cup and FIFA Women's FIFA World Cup since 1999 in the United States. She assumes her new position after playing a key senior producer role on ESPN's critically acclaimed coverage of the 2010 FIFA World Cup from South Africa.
Rosenfeld produced the 1999 FIFA Women's World Cup, serving as lead producer for the world feed for matches featuring the U.S. Women's National Team and for the most-watched soccer telecast in U.S. television history -- the 1999 FIFA Women's World Cup final when the U.S. defeated China on penalty kicks with 18 million people watching on ABC. She will helm the programmer's coverage of the 2011 FIFA Women's World Cup from Germany this summer.
Her production credits also include: WNBA on Lifetime (1997-2000), NCAA men's and women's College Cup (2002 - '03), and Olympics men's and women's soccer on NBC Sports (2000 and 2004); NCAA men's and women's basketball telecasts; NCAA Men's Frozen Four (2003-04); NBC's Winter Olympics (2002 and 2006); and ESPN's Winter and Summer X Games (2008-10).
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