ESPN Brings In Blyn As VP Of Consumer Insights

Barry Blyn, senior VP of strategy for Sterling Brands, has joined ESPN as VP, consumer insights.

Blyn will work to boost the company's consumer research efforts.

He will be based in

New York

, reporting to Artie Bulgrin, senior VP, research and sales development.



, he worked with TV brands including MTV, A&E, and History Channel. Before that, he was with VP, programming research, for Comedy Central, capping a nine-year stint there.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.