ESPN has signed distributors across multiple platforms to distribute its new ACC Network regional sports service as it prepares for the network’s Aug. 22 launch.
Satellite provider DirecTV joins telco Verizon FiOS, MVPD Altice and streaming services Hulu and Playstation Vue in carrying the service, which will provide sports content from such conference schools as Duke, North Carolina, Virginia, Syracuse, Pittsburgh, Notre Dame and Florida State, according to ESPN.
The deal comes on the heels of ESPN’s marketing push for the network. Under the tagline "We Do This," the multi-platform campaign launched earlier this week will run across ESPN’s owned and operated media including TV, digital, radio and social media, and will include insider nods to each of the fan bases, according to ESPN.
“As we developed this campaign, our goal internally has been to revel in the range of the ACC,” said Michelle Berry, Senior Director of Sports Marketing at ESPN in a statement. “We met that challenge by representing the uniqueness of the member schools while celebrating a dynamic conference that adds up to more than just the sum of its parts.”
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.