Fox’s live Emmy Awards telecast was a big hit on social media Sunday night, easily beating out all other non-sports shows for Twitter traffic, according to Nielsen.
The three-hour 67th Emmy Awards, in which HBO won 14 awards including the best drama award for Game Of Thrones, show drew more than 1 million Tweets reaching a unique Twitter audience of more than 8.5 million users, according to the Nielsen Twitter TV Ratings chart.
The Emmy’s strong social media performance didn’t help the telecast’s viewership numbers. The telecast was down 16% compared to last year’s festivities, according to Nielsen fast national numbers.
The WWE’s WWE Night Of Champions pay-per-view event was a distant second, generating 267,000 tweets and reaching 1.5 million unique users. AMC’s Fear The Walking Dead drew 46,000 tweets that were viewed by 1.1 million unique Twitter users.
On the sports side, live NFL games populated Nielsen’s top five most social telecasts, led by Fox’s Dallas Cowboys-Philadelphia Eagles NFL telecast, which generated 1.1 million Tweets reaching 7.3 million unique Twitter users, according to Nielsen.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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