El Rey will make the season two premiere episode of its horror/drama series From Dusk Till Dawn: The Series available via video on demand prior to the show’s Aug. 25 premiere.
The first episode of the series, based on network chairman Robert Rodriguez’s successful theatrical film of the same name, will be available to subscribers of Comcast's Xfinity TV, Dish and Time Warner Cable as well as other MVPDs, said network officials.
El Rey also said it will also make the entire first season, as well as behind the scenes content highlighting the cast, available on demand.
Click here to watch Robert Rodriguez preview the second season of From Dusk Till Dawn:The Series in a video interview.
"I am excited that our distribution partners are on board to present the premiere episode from season two of From Dusk Till Dawn: The Series ahead of its debut on El Rey Network,” remarked Rodriguez in a statement. “The first season we followed the storyline of the movie-but in season two, all bets are off. I can’t wait for viewers to enjoy the ride."
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.