E! Rolls Out Rojo Carpet For SAG

It will be “Hola, George” and “Hola, Kate” from E! Entertainment’s red carpet coverage of the Screen Actors Guild Awards this Sunday night, as the cable network has arranged for its telecast to be available in Spanish via simulcast.

This will mark the first time the coverage has been available via SAP audio channel.

The Spanish-language coverage includes the network’s Countdown to the Red Carpet from 5 to 6 p.m. on Jan. 27; and its Red Carpet Coverage following from 6 to 8 p.m.

“This effort underscores E!'s commitment to providing viewers with more ways than ever before to watch and participate in our programming,” said Suzanne Kolb, executive vice president, marketing and communications, Comcast Entertainment Group, in a statement.

TNT will cover the SAG ceremony at 8 p.m.on Sunday.