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E! to Kick Off 'Hollywood & Football' Series

E! will huddle with several players from the Los Angeles Rams pro football team as part of a new reality series, Hollywood & Football, launching later this year, the network said Wednesday (July 6).

The six-part series will follow six players from the NFL’s Rams – which will play next season in Los Angeles after two decades in St. Louis -- as they and their families adjust to life in Los Angeles, said network officials. Hollywood & Football is a T Group production with Jenny Daly, Rob Lobl and Shauna Thomas serving as executive producers.

“We are excited to take viewers inside the exclusive lifestyles of these top athletes and their families as they navigate a new city, new friendships, new schools and the inevitable Hollywood gossip,” said Jeff Olde, E! executive vice president, programming and development, in a statement. “E! has a track record of success with pop culture programming centered in the world of sports, and this series will capture the off the field perspective of one of football’s most anticipated and high profile events as the Rams return to LA.”