E!, Imagination Launch DVD Game

E! Entertainment Television and Imagination Entertainment have teamed up on a new DVD game.

“Pop!-A-Razzi!,” based on E!’s 101 Countdown, is an interactive DVD game “that brings players up close and personal with the latest news and happenings around Hollywood,” the companies said.

The game will reach the market just in time for the 2005 Emmy Award season, at a suggested retail price of $24.99, as it will be available to mass retailers in July, the two companies added.

“We're delighted to be partnering with Imagination Entertainment to create the first-ever DVD trivia game based on E! content,” E! Networks senior vice president of business operations Sheila Johnson said in a prepared statement.

“E! fans and entertainment-trivia enthusiasts will definitely enjoy playing this new interactive game and will undoubtedly learn new facts about their favorite stars in the process,” she added.