E! Entertainment Television teamed up with the Environmental Media Association on pro-social initiative Play a Part.
Play a Part is aimed at “uniting the entertainment industry behind environmental causes,” the network said.
Components of the collaboration between E! and the EMA will include:
• The first annual Green Golden Globes party, in which the network and the EMA join 9900 Wilshire to throw an eco-friendly post-Golden Globes party, with E! viewers getting behind-the-velvet-rope access;
• An extensive EMA public-service-announcement campaign, with participating celebrities including Ed Begley Jr., Kristin Davis, Daryl Hannah, Anthony Kiedis, Wendie Malick, Nicole Richie, Jeffrey Tambor, Wilmer Valderrama and Constance Zimmer; and
• E!’s exclusive broadcast of the 16th Annual Environmental Media Awards, a half-hour special featuring green-carpet celebrity arrivals, celebrity environmental tips, the EMA Awards show (honoring film and television productions that increase public awareness of environmental issues) and a sneak peek inside the unique post party bash. The EMAAwards will air on E! Tuesday, Nov. 28 at 6 p.m. (EST/PST).
“This is a wonderful opportunity to expose E! Entertainment's tremendous audience to easy and effective ways to incorporate environmental-lifestyle actions into their daily lives,” EMA president Debbie Levin said in a prepared statement.
“Already looking to them for pop-culture lifestyle cues, the partnership can be remarkably effective in reaching a mass that might not otherwise have the information that has been proven to thwart the progression of global climate change," she added.
Weekly digest of streaming and OTT industry news
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.