Drama Over a Documentary

Sinclair Broadcasting found itself in the middle
of controversy again last week after the
Los Angeles Times
revealed the company's plans to air all or part of a
documentary attacking presidential candidate Sen. John Kerry. The
Stolen Honor: Wounds That Never Heal,
charges that Kerry's protests against the Vietnam War in the 1970s were used by
the North Vietnamese to demoralize U.S. POWs. Amid the uproar, Democratic
lawmakers called for an investigation by the Federal Election Commission and
demanded that the FCC investigate whether Sinclair, the largest station group
in the country with 62 outlets, is meeting its public interest obligations.
Former FCC Chairman Reed Hundt and others called on the FCC to revive rules
that once let individuals respond to broadcast personal attacks. And media
activists threaten to challenge Sinclair TV licenses. But controversy is
nothing new for Sinclair. The group was accused of pro-Bush bias in April, when
its ABC affiliates dropped the edition of
with Ted Koppel's reading of the names of soldiers
killed in Iraq and Afghanistan.
Bill McConnell talked with Mark Hyman, Sinclair on-air editorialist and VP of
corporate relations, about the latest dust-up.

You had to have known there would be complaints
that you're unfairly attacking Kerry.

Frankly, I'm a little disappointed that so many people assume the
program would be entirely negative toward John Kerry. If he came on our
program, he would have an opportunity to make a statement that could be very
statesmanlike and sway a lot of undecided people.

You can't blame people for perceiving political
bias. Editorials you deliver on The Pointare
pro-Bush and support the war and are circulated to all Sinclair stations. Plus,
Sinclair previously ordered its ABC affiliates not to carry a
Nightlineepisode that could have made
President Bush look bad.

I haven't hidden that I'm conservative in my political beliefs. But
nobody here had anything to do with this documentary. When it was offered to us
we spent 21/2 weeks vetting the people who made allegations. We didn't forge
any documents or hire fake actors.

Our motivation? It looked like a news exclusive, especially if John
Kerry sat down with us. If John Kerry comes in, it would be a huge get for us.
He hasn't done a sit-down interview with a real news organization—with
anybody besides Dr. Phil, Regis and Kelly, and Jon Stewart—since the
Democratic Convention.

Are you motivated by corporate interests? Kerry
says he'd like to roll back media consolidation. You're the biggest station
group in terms of stations. He'd be a threat if he took the White

So we would put ourselves in his gunsight? Kerry spokesman Chad Clanton
told Fox News, "They'd better hope we don't win."

Initial press reports said you were planning to
air the entire documentary and perhaps a panel discussion afterward. When did
you decide to do a news program on the film rather than air the whole

That's always been the plan. If we had just wanted to air this by
itself, we could have done it without anyone knowing about it until we aired
it. We told Kerry before we produced anything that we wanted his participation,
and we sent him a copy of the documentary. We were quietly waiting for his
campaign to get back to us and tell us what he wanted to do when the
L.A. Timesstory appeared [about Sinclair's
plans to air the documentary].

Your critics say Kerry would give the documentary
credibility if he showed up to discuss it, so he won't accept the invitation,
and that gives you a free pass to air a hatchet job.

That's absurd. One candidate would have veto authority over the news by
refusing to participate in a program. If it's news, it's news.

Isn't this a de facto attack ad against Kerry? The
Democratic Party says this should really be treated as an illegal campaign
contribution to President Bush.

Under that standard, every single news report of bombings in Iraq or the
death of a soldier or stories of economic performance that is weaker than
expected should be considered an in-kind contribution to John Kerry.

But why go with the documentary so close to the
election? It seems a blatant attempt to hurt Kerry.

These men did not tell their story until they came forward in August. We
believe these are important and newsworthy allegations. According to the
filmmaker [Carlton Sherwood], none of the big broadcast networks wanted to
speak with him. That's why he went shopping for other venues. We did our due
diligence on his film and saw something to it.

Unlike other documentaries that received widespread media coverage,
these allegations have gotten none. Michael Moore got three days on the
Todayshow promoting Fahrenheit 9/11.

Moore has his critics, and so does Carlton
Sherwood. Democratic Party Chairman Terry McAuliffe attacked Sherwood's
credibility, noting that he had been fired from a TV reporting job and from the
conservative Washington Times. Critics note
that he wrote a book lauding the paper's owner, Rev. Sun Myung Moon, and that
Moon has bought tens of thousands of copies of the book.

If they can't discredit the message then they go after the

Almost every media outlet refers to him as a former
Washington Times reporter. But most of his
career was spent with Gannett and The Philadelphia
. He's won a Pulitzer. He's worked for several stations and
won TV news awards. The shortest stop in his career was less than one year at
the Washington Times.

Have you ever heard of a TV reporter who was never let go from some
station? It's kind of transient industry. We verified where he'd been and what
he'd done.

McAuliffe, indirectly, suggested you got paid to
air the program, perhaps by a GOP backer.

That's also absurd. To my knowledge, we didn't pay anything for it

Do threats of FEC complaints or license renewal
problems make you rethink plans to air the show?

I don't know how the FEC would act on something that doesn't exist yet.
But we're standing on our principles. We're not letting outside influences
dictate media coverage.