Comcast Corp. and Cox Communications Inc. have decided to take interactive television into their own hands.
The two cable operators have formed a joint venture known as Double C Technologies (Comcast is majority owner) and has quickly snatched up battered interactive TV company Liberate Technologies in a deal valued at $82 million.
The move gives Comcast and Cox much greater control over their interactive services since they will own the company that will develop their interactive TV platform.
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Liberate’s platform will reside within the subscriber’s digital cable set-top box and serve as the foundation for third-party ITV applications.
Steve Silva, Comcast executive VP, new business development, says he expects Comcast to roll Liberate out to subscribers by yaer's end.
