Disney Channel's tween-targeted musical film Let It Shine averaged 5.7 million viewers in its Friday night premiere.
The movie, a re-imagining of the classic Cyrano de Bergerac story set in the contemporary world of hip-hop, rap and gospel music, also garnered string viewership in key kid demos including kids 2 to 11 (3 million), 6 to 11 (2.6 million) and tweens 9 to 14 (2.3 million.)
The movie, which stars Tyler James Williams (Everybody Hates Chris) and Coco Jones, is now the most watched original movie in 2012 across all kid demographics, according for Disney officials.
The movie's lead-in show, an original episode of Good Luck Charlie, drew 3.6 million viewers, according to Disney. The episode, Name that Baby, was part of a story arc that will culminate in a June 24 episode featuring the birth of a child to the show's fictitious family the Duncans. Viewers cast 25 million votes for the baby's name at www.DisneyChannel.com, the results of which will be revealed during next Sunday's episode.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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