Disney’s ‘Freaky Friday’ Movie Draws 7.2 Million Viewers Across Weekend Airings

Disney Channel’s latest original movie, Freaky Friday, drew 7.2 million viewers across seven airings over the past weekend, said network officials.

The movie, which stars Cozi Zuehlsdorff (Dolphin Tale) and Heidi Blickenstaff (The Little Mermaid and the stage production of Freaky Friday), debuted on Aug. 10 with 1.5 million viewers, including a summer-best 999,000 viewers kids 6-11 and 782,000 tween 9-14 viewers, according to the network.

Freaky Friday was executive produced by Steve Carr, Susan Cartsonis (Deidra & Laney Rob a Train) and Thomas Schumacher, president and producer, Disney Theatrical Productions.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.