Radio Disney Sets RDMA Concert Tour

By R. Thomas Umstead
published

Radio Disney will look to turn up the volume on its upcoming Radio Disney Music Awards event by hosting a series of music concerts leading up to Disney Channel’s April 26 RDMA telecast.

On The Road to the RDMAs kicks off in New York at the YouTube Space with a concert featuring recording artists Becky G and Jacquie Lee, and hosted by Radio Disney's Alli Simpson and Ernie D. Other concert stops include Macon, Ga., Houston, YouTube Space Los Angeles, Orlando, Fla., and Anaheim, Calif, said company officials. More information about each event will be available at www.Disney.com/RDMA.

The tour, which Disney officials hope to drive voting and excitement about the RDMAs, will culminate with a free RDMA Pre-Show Festival that will take place in Los Angeles in the hours leading up to the April 25 RMDA Awards show, said Disney officials.

Disney Channel will air a 90-minute television special originating from the event on April 26, said network officials.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.