Disney’s 'Zapped' Draws 5.7 Million Viewers
Disney Channel ushered in the summer Friday with the premiere of original movie Zapped, which drew 5.7 million viewers.
The movie, which stars Zendaya (Shake It Up) as a teen girl with who discovers a smartphone app that controls the actions of boys, now ranks as the top cable TV telecast of 2014 among kids 2-11, kids 6-11 and Tweens 9-14, according to Disney. The movie also averaged 1.3 million adults 18-49, according to the network.
Immediately after the movie, Disney’s new comedy series Girl Meets World delivered 5.2 million viewers in its premiere episode. The series, an offshoot of the 1990s series Boys Meet World, is now the top series launch of 2014 among Kids 2-11, Kids 6-11 and Tweens 9-14, according to Disney.
The movie and series also set viewing records after being made available on the popular WATCH Disney Channel app om June 23, with Girl Meets Worlds pacing to be the most viewed series ever in the WATCH Disney Channel app, according to network officials.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.