Recommended reading

Disney’s ‘Sophia The First’ Special Draws 4.7M

By ( Multichannel News ) published

Disney Channel’s Nov. 23 animated special Sofia The First: The Curse of Princess Ivy garnered 4.7 million viewers (Live +3 Nielsen ratings), the kids-targeted network said Monday.  

The special finished as the second most watched telecast of all time for the toddler-targeted series, behind the 2012 animated movie Sofia The First: Once Upon A Princess.

The special, which featured an appearance by singer Mandy Moore as the voice of Rapunzel, also finished as the top evening telecast of the year among kids 2 to 5 and Girls 2 to 5, said Disney.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.