Disney Channel’s June 24 original movie Adventures In Babysitting posted an audience of 4.8 million viewers whit Nielsen live + 7 viewing, according to network officials.
The movie, Disney’s 100th original movie telecast, increased in L+7 ratings from the 3.4 million viewers the movie generated in its premiere showing, according to Nielsen to become the most watched original film on cable in 2016, said network officials.
Adventures In Babysitting, which was loosely based on the 1980s film of the same name and starred Sabrina Carpenter (Girl Meets World) and Sofia Carson (Descendants), also posted double digit increases in key kids demos with L+7 viewing data compared to live + same day data including kids 6-11 (55% increase to 1.9 million viewers), kids 2-11 (54% increase to 2.4 million), and tweens 9-14 (44% to 1.7 million), said Disney.
Overall for its premiere and seven encores, Adventures In Babysitting reached 15 million total viewers, including 7 million kids 6-14, according to Disney.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.