Disney Rolls Out Hannah Montana Products
Disney Consumer Products announced a new line of products inspired by Disney Channel series Hannah Montana.
The company said the line will launch this month with a collection of apparel, handbags and accessories available at Macy's department stores nationwide and targeted toward tween girls in sizes 7-16.
Also available this month, Disney added, will be an assortment of stationery and self-expression items including posters, bookmarks, greeting cards, gift wrap and party goods at retailers nationwide such as Wal-Mart Stores and Party City.
“Hannah Montana has resonated with kids and tweens with its relatable stories, sense of humor and its charming characters," Disney Consumer Products vice president of TV licensing Lisa Avent said in a prepared statement. "This new line of merchandise will extend the series beyond TV into a full lifestyle brand offering many ways for tween girls to celebrate their sense of style, be it casual or glamorous pop star.”
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