Disney will debut a partially ad-supported version of Disney Plus on Thursday, December 8, giving it a standalone price of $7.99 a month vs. $10.99 for the premium tier with no commercials.
Currently, the standalone price for the only version of Disney Plus that's domestically available — one without commercials — is priced at $7.99. So agreeing to watch ads merely wards off a significant price spike for the Disney Plus service.
Meanwhile, Disney Bundle pricing for a package that includes ad-supported iterations of Disney Plus, Hulu Basic and ESPN Plus will cost $12.99 a month vs. $19.99 a month for a package with no-ad versions of Disney Plus and Hulu.
Disney is joining rival SVOD companies, including HBO Max, which have expanded their customer bases by offering discounted tiers partially supported by ads. Netflix, meanwhile, just signed a deal with Microsoft to help it join the partially-ad-supported party next year.
Also read: Disney Grows Streaming Subscribers to 221 Million, Tying Netflix
Disney's new pricing structure is pasted below:
“Today’s launch marks a milestone moment for Disney+ and puts consumer choice at the forefront,” said Michael Paull, president of Disney Direct to Consumer. “With these new ad-supported offerings, we’re able to deliver greater flexibility for consumers to enjoy the full breadth and depth of incredible storytelling from The Walt Disney Company.”
