While Netflix sources told Bloomberg last week that they’ve yet to see a subscriber exodus caused by the entry into the streaming market by Disney+, the No. 1 OTT service is certainly feeling some impact.
For example, the Netflix original series Stranger Things had been the most “in demand” streaming show in the U.S. for several weeks, according to Parrot Analytics, before Disney+ it the scene, and along with it, its hit original Star Wars spinoff show, The Mandalorian.
According to the research company, for the week of November 17-23, not only was The Mandalorian the most in demand show in the realm of over-the-top streaming, it was also the most in-demand show overall—digital and linear—edging out Saturday Night Live.
Parrot Analytics uses a proprietary metric it calls “Demand Expressions, which it says measures “engagement and viewership, weighted by importance, so a stream/download is a higher expression of demand than a like/comment.”
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!