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Disney On ‘Cloud 9’ With 5 Million Viewers For Original Movie

Disney Channel’s snowboarding-themed original movie Cloud 9 drew 5 million viewers in its Jan. 17 debut, according to network officials.

The 8 p.m. movie, which stars Dove Cameron(Liv and Maddie), as a competitive snowboarder, ranked as cable’s top telecast on Friday in total viewers, and the second most TV telecast this season in Kids 2-11 (2.6 million viewers) and kids 6 to 11 (2.1 million) behind only the November 2013 debut of Good Luck Jessie: NYC Christmas, according to Nielsen Fast Nationals ratings.

Following Cloud 9, the network’s launch of comedy series I Didn’t Do It delivered 3.9 million viewers, while the 10:10 p.m., debut of Disney Channel game show Win, Lose or Draw garnered 2.8 million viewers and was easily TV’s top telecast during the time period in several key demos, including Kids 2-11 (1.5 million), Kids 6-11 (1.2 million) and Tweens 9-14 (1.3 million).

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.