Disney Channel’s latest original movie, Zombies, drew 2.7 million viewers in its Feb. 16 premiere, the network said Tuesday.
The movie, which follows the exploits of zombie students who transfer to a human, suburban high school, also drew 1.14 million viewers in the kids 6-11 demo and 752,000 viewers among girls 6-11 – the most viewers for any show in both demos since the July 2017 debut of Disney’s Descendants 2 original film, said network officials.
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Zombies also topped NBC’s Winter Olympics coverage among the both kids' demos for the night, said Disney.
Overall, Zombies reached 10.3 million over eight telecasts during the President’s Day weekend.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.