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Dish Serves Up Trailers

Adding a feature that could give VOD usage a boost, Dish Network said it is providing access to movies and TV trailers via its interfaces for the new Hopper 3 DVR and 4K Joey client, as well as at

Dish said it worked with the Internet Video Archive (IVA), an online supplier of movie and TV trailers, to incorporate the feature into those platforms.

The integration with IVA attaches trailers to most of Dish’s VOD library, which currently consists of more than 40,000 movies and TV episodes, as well as some trailers for some content that is airing live.

Dish said the new feature also offers trailers of movies that are currently in theaters. From a Hopper 3 or 4K Joey, customers can select those movies to record once they’re available from the pay TV provider.