Dish, NFL Net Look to Woo Subscribers

Woo Agency will launch a multimedia ad campaign for EchoStar Communications and NFL Network.

The campaign will tout the availability of the National Football League’s cable channel on the direct-broadcast satellite service.

The New York Giants’ Tiki Barber leads the campaign, “I want football 24/7.”

It will also be integrated on a local level in key markets using regional NFL stars including the Dallas Cowboys' Drew Bledsoe, the Kansas City Chiefs’ Tony Gonzalez and the Indianapolis Colts’ Marvin Harrison.

Culver City, Calif.-based Woo specializes in brand and response-driven advertising.