Woo Agency will launch a multimedia ad campaign for EchoStar Communications and NFL Network.
The campaign will tout the availability of the National Football League’s cable channel on the direct-broadcast satellite service.
The New York Giants’ Tiki Barber leads the campaign, “I want football 24/7.”
It will also be integrated on a local level in key markets using regional NFL stars including the Dallas Cowboys' Drew Bledsoe, the Kansas City Chiefs’ Tony Gonzalez and the Indianapolis Colts’ Marvin Harrison.
Culver City, Calif.-based Woo specializes in brand and response-driven advertising.
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